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Katie Curates is a Los- Angeles-based personal styling service that platforms sustainability and authenticity. During my time with Katie I did all of her graphic design, website design, photography, videography, and social media.

PROJECT SCOPE: Social Media Graphics, Copywriting, Website Design, Photography, Videography, Video Editing, Adhering to/Establishing Visual Identity

JOB DURATION: 2 years

TOOLS USED: Illustrator, Photoshop, Premiere, Lightroom, Canva

When I started working for Katie, she had some signature brand colors and fonts, but with my help, we established a cohesive style for all of her graphics and her social media feed. Motifs in her style include black and white photos to represent a stripped down, authentic version of herself. We utilize motion blur to emphasize her dedicated work ethic and the use of chartreuse represents the power and boldness of stepping into yourself and embracing personal style. 

Designing The Website
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I wanted to incorporate the feeling of working with Katie in the hero section of the website, because she truly is such a warm, inviting person, so I edited together a reel of clips I had taken throughout our time working together. 

Photography
Graphics

The Style Bible is a 40 page resource for all of Katie's clients, summarizing everything she teaches them during her service. It also has worksheet pages for a client's measurements, style notes, and fabric preferences.

Instagram Carousel
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Here is one of many Instagram Carousels I designed for Katie blending visuals with important information she wanted to share to her followers.

Video
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