Knack Audio is about self expression. It's built for those who have a spark for creating, for going against the grain, and for making noise: unapologetically.
PROJECT SCOPE: Branding, Packaging, Product Design, Video Editing, Email Campaign Design
PROJECT DURATION: April 2026, 3 Weeks
TOOLS USED: Illustrator, Photoshop, Premiere
Knack is an audio company that's focused on authenticity and self expression. I wanted to create a brand that balanced the nostalgia of tech design from the early 2000s with a clean modern look. These headphones are for people who miss bold, colorful technology.
Designing The Logos
I did a lot of sketching for the logos of Knack. I often went back to the motif of the arched bridge of the headphones. I ended up choosing a logomark that resembled both a flame (to represent a spark or aptitude toward creation and authenticity), and the letter K. For the word mark, I took the typeface Orbitron and altered letters to have bridge-like connections reflecting being plugged into headphones and the headband of the technology itself. I really loved the knots a lot too, which to me symbolized creativity and noise, and I ended up using them as a heavily featured design element throughout the brand.
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